Friday, April 09, 2010

NO ING FOR BAM?

Statement from ING Insurance Berhad on Sponsorship of National Badminton Team

Kindly attribute statement to:
Dato’ Dr. Nirmala Menon, President & CEO, ING Insurance Berhad


In the light of numerous articles in the news in the recent weeks, ING Insurance Berhad (ING Insurance) would like to clarify their position with regard to their sponsorship of the Malaysian Badminton Team. This collaboration was officially announced to the public on 23rd February 2010 through a hugely successful launch event to commemorate the officiating of this partnership. As official sponsors, one of the key features was the right to place the ING logo on the front of the Team’s T-shirt.

When ING Insurance was approached months ago to sponsor the Team by the authorized representative of the Badminton Association of Malaysia (BAM), we believed we would make a great partnership. ING Insurance has always been seeking opportunities to strengthen our commitment in promoting Malaysians, especially the youth and with this collaboration, we truly believed in elevating a common national pursuit, particularly in 2010 where Malaysia would be host to the Thomas and Uber Cup finals.

However, it has come to our attention that events have transpired to place the sponsorship in an entirely different light from our initial sponsorship intention. ING Insurance has approached BAM and is willing to re-visit the sponsorship in order to support any arrangement that is in the national interest.

ING Insurance remains a staunch supporter of the Malaysian National Badminton Team and irrespective of the outcome of this arrangement, we wish the National Badminton Team the very best in their endeavors this year.